Exploring Quantitative vs. Qualitative Methods in Tourism Research Workshop will be offered by:
Professor Haiyan Song
Professor Haiyan Song is Chair Professor and Associate Dean (Research) of the School of Hotel and Tourism Management, and Director of Research Centre for the Digital Transformation of Tourism at The Hong Kong Polytechnic University. His research focuses on tourism demand modelling and forecasting, service recovery, tourist satisfaction, and wine economics. He has played significant roles in a number of international consultancy and collaborative projects, covering tourist satisfaction and service quality indices, Asia Pacific visitor forecasts, web-based tourism demand forecasting system, and development of the Guangdong tourist satellite account, which have considerable impact on tourist destination management.
Professor Song has published over 200 papers in top-tier journals in related fields, including Nature – Human Behaviour, Journal of Development Economics, Journal of Applied Econometrics, International Journal of Forecasting, Economic Modelling, Annals of Tourism Research, Tourism Management, Journal of Travel Research, and International Journal of Hospitality Management. Chief among his contributions to academic publishing are the leading roles he plays as Editor-in-Chief of Journal of China Tourism Research, Associate Editor of Annals of Tourism Research. A frequent speaker at international conferences, Professor Song has shared his professional insights on issues ranging from tourism forecasting, tourism impact assessment, tourist satisfaction and service quality indices, to consumer behaviour studies.
Prof. Song is elected Fellow of the International Academy for the Study of Tourism (IAST). The honours he received include the Lifetime Research Achievement Award by the International Council on Hotel, Restaurant and Institutional Education in 2010 and 2023 and Michael D. Olsen Research Achievement Award by University of Delaware in 2014.
Workshop Details
Date: To be announced later
Time: To be announced later
Join us for an engaging workshop that delves into the fundamental differences and applications of quantitative and qualitative research methods in tourism research. Participants will explore the strengths and weaknesses of each approach, learn how to effectively design research studies, and understand how to analyze and interpret data. Through interactive discussions, attendees will gain practical skills to choose the appropriate methodology for their research goals and enhance their understanding of tourist behavior and experiences. This workshop is ideal for researchers, students, and practitioners looking for deepening their understanding of quantitative or qualitative methods in tourism research.